Thursday, February 20, 2014

Michelle Obama Wants To Hear *Your* Let's Move! Story For 4th Anniversary Celebration - UPDATE: President Obama Will Participate, Too

What's your #LetsMove groove? The First Lady challenges Americans to share their "healthier new norm" anecdotes on social media...
*See update at bottom* 
Washington, DC - As part of the fourth anniversary celebration for her Let's Move! campaign, First Lady Michelle Obama today issued a video challenge calling on Americans impacted by her national initiative to share their stories on social media, including Twitter, Instagram, Facebook, and Vine, using the hashtag #LetsMove.  

"I know that so many people across the country are moving themselves and their communities toward a healthier new norm," Mrs. Obama says in the video.  "So right now I want you to get up and show me how you move!"   

The project is designed "to demonstrate the national scope of this movement," the East Wing said, and "the First Lady is encouraging people of all ages, to show her how they move--through their everyday fitness routine, making better food choices, or by moving their community toward that new norm."

Those interested in participating should follow @FLOTUS and @LetsMove on Twitter and Instagram.com/MichelleObama for "live updates," the East Wing said.

Mrs. Obama began her anniversary celebration today in New York, and will continues next week with a series of events and announcements at the White House, in Maryland, and in Florida.  CLICK HERE for the schedule.

The First Lady formally launched her campaign on Feb. 9, 2009.  It now has campaign initiatives located in at least 13 federal agencies from Treasury to Education, and more than 65 private sector partners that have made multi-million dollar support pledges.  There are more than 400 communities officially designated as Let's Move! cities, towns or counties, impacting 63 million Americans, according to the White House. 

**UPDATE, Fri. Feb. 21: President Obama will participate...
During an appearance on Thursday night on The Tonight Show, Mrs. Obama told host Jimmy Fallon that if enough people respond to her social media challenge, there will be a "surprise" involving President Barack Obama and Vice President Joe Biden, showing off their own moves. 

"One of the things we've realized over four years is there's a new norm going on," Mrs. Obama told Fallon.  

"Y'know, when we took this issue over there were a lot of people who were critical, that you couldn't really talk about obesity, that it might not be an issue.  But now over the past four years communities have been changing so the day of a child's life is different from beginning to end."

"Daycare centers are changing what they feed kids, getting them up and moving, schools have new lunch standards, after school programs are getting kids engaged so I can see some of these things...but I can't see everything."

"So what we're asking people to do is show us how you're moving.  And we want people to Facebook it, Instagram it...I want to see how people are changing the standards."
  If enough people participate, Mrs. Obama promised, her husband and Biden will show off their own moves.

"The fun thing is...if we get enough of a response the President--and maybe the Vice President--will show us how they move," Mrs. Obama said.  

"I got a little pull," Mrs. Obama said. "I'm like yo, yo, this my thing...Yo babe, hook me up," she joked about convincing the President to show off his moves.

Mrs. Obama discusses the challenge in this Tonight Show clip:
 

 #### 

Visit LetsMove.gov for more information, including THIS POST about 4 years of campaign highlights.

*CLICK HERE for links to all Let's Move! posts on Obama Foodorama.

*Top video by White House; second courtesy The Tonight Show/NBC