Tuesday, February 04, 2014

Let's Move! Kicks Off 4th Anniversary Celebration With Top 5 'Most Memorable Moments' Of 2013

First Lady will celebrate this month with events and new announcements...
Washington, DC - The fourth anniversary of the Let's Move! campaign is Feb. 9th, but thanks to a busy schedule next week--including the first State Dinner since 2012--First Lady Michelle Obama will celebrate later this month with a series of events and new announcements.  

Meantime, to kick off the festivities, the Let's Move! team has announced "Our Top Five Let's Move! Moments of The Last Year"--and a runner up.

"As we gear up to celebrate the anniversary with events and new announcements, the Let’s Move! team took a moment to look back at the last year," said Deputy Associate Director Kelly Miterko in a post on Letsmove.gov.  "Here’s what we thought were our most memorable moments."

The photos and videos below were selected by Let's Move! for the list.

1.  "Evolution of Mom Dancing" with Jimmy Fallon
Mrs. Obama's spoofy dance routine with comic Jimmy Fallon, "Evolution of Mom Dancing" is the team's top pick.  Mrs. Obama showed off her best dance moves with the drag-clad comic on his late night show during last February's third anniversary celebration.  The 4+-minute video has now had 16,956,460 views on YouTube.

 
"As part of last year’s Let’s Move! anniversary celebration, the First Lady joined Jimmy Fallon and showed us their moves--that is until the First Lady showed Jimmy up with her Dougie moves," said Miterko.

2.  Elmo and Rosita join the First Lady at the White House
Sesame Street characters Elmo and Rosita visited Mrs. Obama at the White House last October to help announce a two-year commitment between Sesame Workshop and the Produce Marketing Association (PMA).  

The pledge, the first to be unveiled after Mrs. Obama hosted the first-ever White House Convening on Food Marketing to Children, "enables PMA members to use the Sesame Street characters, without a licensing fee, to encourage kids to eat fruits and vegetables," Miterko said.  Shoppers will soon see things like apples with stickers of Elmo on grocery store shelves.



After the announcement, Elmo and Rosita joined the First Lady and elementary school students from DC, Maryland, Virginia, and West Virginia for the annual Fall harvest in the Kitchen Garden.  The Muppets offered commentary from their position behind bales of hay as Mrs. Obama and the kids plucked vegetables.

3.  Launch of the Drink Up campaign
Mrs. Obama traveled to Watertown, Wisconsin last September to unveil Drink Up, a national campaign encouraging Americans to drink more water.  She was joined by actress Eva Longoria for a "water festival" in the gym of Watertown High School.  Water companies, including Coca-Cola and PepsiCo, water filtration makers, and tap water outfits signed on as partners, as did a host of celebrity endorsers and municipalities.

"On the day of the launch, morning and late night TV shows participated in a water toast to Drink Up to help remind everyone that drinking water a simple step that each of us can make to be healthy," Miterko said.

4.  Second annual Kids' State Dinner
Last summer, Mrs. Obama hosted the second annual Kids' State Dinner for the 54 junior chefs (ages 8-12) who were the winners of the Healthy Lunchtime Challenge recipe contest.  The event, a luncheon at the White House, featured a visit from President Barack Obama, a menu of winning recipes, and a performance by teen singing star Rachael Crow.  After, the kids toured Mrs. Obama's Kitchen Garden.

"Over 1,300 recipes were submitted for the Healthy Lunchtime Challenge last year," said Miterko.  "We danced the afternoon away and ate delicious meals. The President even stopped by to congratulate the chefs."

Last month, Mrs. Obama invited the junior chef-winner from Puerto Rico, 9-year-old Aliana Arzola-Piñero of San Juan, to join her in her viewing box for President Obama's State of the Union Address.

5.  Launch of Let's Move! Active Schools
Last February as she marked the third anniversary of the campaign, Mrs. Obama traveled to chicago to launch Let's Move! Active Schools, a program encouraging schools to offer 60 minutes of daily physical activity for children.  Mrs. Obama was joined by tennis great Serena Williams, 49ers quarterback Colin Kaepernick and a host of other elite athletes at the event, where NIKE, Inc. pledged $50 million to help get the program going.

Since last February "over 6,000 schools have signed up!" said
Miterko.

*Runner Up:  First Lady dunks on Lebron James
"Because we couldn't pick just 5...how could we forget the First Lady’s recent slam dunk?" said Miterko.  

Star players from Miami Heat filmed a PSA video with Mrs. Obama when they visited the White House last month, and the First Lady got airborne as she dunked a basketball in a hoop held by LeBron James.  

The video has gone viral on YouTube, and has had 3,710,991 views since Jan. 21.



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*Top photo by Let's Move!