New York, NY - First Lady Michelle Obama was in the Big Apple today to mark the fourth anniversary of her Let’s Move! campaign, and she will continue the festivities on Tuesday and Thursday next week with a series of events, new announcements and TV interviews, her office announced today. Mrs. Obama will celebrate at the White House; in Bowie, Maryland; and in Miami, Florida.
The First Lady formally launched her campaign on Feb. 9, 2010. It now has components located in at least 13 federal agencies, and more than 65 private-sector partners that have made multi-million dollar support pledges. There are more than 400 communities officially designated as Let's Move! cities, towns or counties, impacting 63 million Americans, according to the White House.
"Today, we are moving toward a healthier future and this movement is becoming the new norm all across the country," the East Wing said. "From child care centers through high school, from sun up to sun down the country is moving toward a healthier future."
On Tuesday, Feb. 25th, Mrs. Obama will be joined at the White House by Secretary of Agriculture Tom Vilsack for a Let's Move! School Wellness event, where she will make an announcement about school wellness programs and "highlight the incredible progress being made in school health environments across the country," the East Wing said. The event will be at 11:00 AM in the East Room.
Mrs. Obama will then fly to Miami, Florida, where she will make a 4:30 PM visit to "a local parks and recreation center to make a major announcement about healthy out-of-school time," the East Wing said.
After, Mrs. Obama will do two interviews. The first will be for entertainment show EXTRA, with anchor Mario Lopez, and the second will be with Satcha Pretto for ¡Despierta América!. Both interviews will air the next day.
On Thursday, Feb. 27th at the White House, Mrs. Obama "will make an announcement regarding proposals to help parents and other consumers make healthier choices," the East Wing said. The 11:00 AM event will be in the East Room.
After the event, Mrs. Obama will join Rachael Ray for an interview, which will air the following week on The Rachael Ray Show. Ray joined Mrs. Obama in Mississippi last year for events marking the third anniversary of her campaign.
On Thursday afternoon, Mrs. Obama will travel to Bowie, Maryland for "an announcement with a local child care facility," the East Wing said. Mrs. Obama launched Let's Move Child Care in 2011, a component of her campaign that is dedicated to children from birth through pre-school.
Since 2011, "nearly 12,000 child care providers have committed to providing healthy environments and encouraging healthy habits among our nation’s preschoolers," the East Wing said, with more than 1 million children reached through the commitment.
"These child care providers are increasing physical activity, limiting screen time, serving healthier food and beverages, and supporting breastfeeding mothers," the East Wing said.
After the event, the First Lady will be interviewed by Today Show correspondent Jenna Bush Hager. The interview will air the following day.
First Lady will spotlight the impact of Let's Move! ...
As part of this year's anniversary celebration, Mrs. Obama will be "highlighting examples of people, communities, and organizations that are participating in" Let's Move!, the East Wing said, "to demonstrate the national scope of this movement."
The First Lady today issued a video challenge calling on Americans impacted by Let's Move! to share their stories on social media, including Twitter, Instagram, Facebook, and Vine, using the hashtag #LetsMove. Those interested in participating should follow @FLOTUS and @LetsMove on Twitter and Instagram.com/MichelleObama for "live updates," the East Wing said.
"I know that so many people across the country are moving themselves and their communities toward a healthier new norm," Mrs. Obama says in the video. "So right now I want you to get up and show me how you move!"
|Drink Up art: Mrs. Obama with 8th graders at the New Museum|
Today in New York City, Mrs. Obama began her anniversary celebration with a visit to the New Museum in the Bowery for a private preview of the Taking Back The Streets art exhibit, and taped an appearance on The Tonight Show with comic Jimmy Fallon that will air this evening at midnight EST.
The art exhibit, designed to support the Drink Up hydration campaign launched in September 2013 by the First Lady and Partnership for a Healthier America, features the work of 14 acclaimed street artists. Bottled water company WAT-AAH!, which sells "functional" water created for kids and teens, orchestrated the project.
Mrs. Obama toured the exhibit with WAT-AAH! founder and CEO Rose Cameron, then met with twenty eighth graders from the private independent day school Little Red School House. The kids were working on a huge 8 x 16 painting by artist Trey Speegle, and Mrs. Obama added her autograph.
"This is so exciting and you are all so cool," Mrs. Obama told the kids. "You are guys are gonna make a huge, huge impact on the health of our nation."
The show also includes the work of Kenny Scharf, Shepard Fairey, Swoon, Maya Hayuk, Shantell Martin, Damien Mitchell, Metro Zu, Lichiban, Tony Concep, VESA, Damon Johnson, MENT and Smurfo. It will be a pop-up exhibit for the general public from February 22--March 1, 2014, at the WallPlay gallery space, located at 118 Orchard Street at Delancey Street.
The exhibit can be viewed seven days a week from 11:00 AM-7:00 PM, and artists will be on hand to help kids and families create more art, a WAT-AAH! spokesman said. After the New York pop-up, the show will be in Washington, DC, in mid-March, and then tour the country.
Visit LetsMove.gov for more information, including THIS POST about 4 years of campaign highlights.
*CLICK HERE for links to all Let's Move! posts on Obama Foodorama.
Photos by Eddie Gehman Kohan/Obama Foodorama