UPDATE: CLICK HERE for the post about the event
Washington, DC - First Lady Michelle Obama will visit the appropriately named Watertown, Wisconsin on Thursday, Sept. 12 for a Let's Move! event that will "launch a new nationwide effort to encourage Americans to drink more water," the White House announced on Monday, joined by actress Eva Longoria (above).
Mrs. Obama will also have the support of some of America's largest sugary beverage makers, which also sell bottled water, when she unveils her campaing at Watertown High School
"The new effort will bring together leaders from industry, entertainment, media and government around the simple message that water is one of the best and easiest choices every one of us can make every day," the East Wing said in its announcement.
The Centers for Disease Control and Prevention estimates that "more than 40% of Americans drink less half of the recommend amount of water daily," the East Wing said.
The project is being spearheaded by Partnership for a Healthier America (PHA), the foundation created to support Mrs. Obama's childhood obesity campaign by fostering and monitoring private-sector commitments. Mrs. Obama serves as honorary chair.
PHA President and CEO Lawrence A. Soler and Watertown Mayor John David and water "brand representatives" will also join Mrs. Obama and Longoria at the 2:30 PM event. Longoria also lent her star power to President Barack Obama's re-election campaign.
Since launching Let's Move! in February of 2010, the First Lady has repeatedly touted the benefits of drinking water, suggesting parents "swap" water for soda and other sugary beverages without actually calling on families to give up these empty-calorie fluids. Coca-Cola and PepsiCo, as well as other national beverage makers, count themselves as Let's Move! supporters.
Two of Mrs. Obama's most high-profile celebrity supporters actually peddle soda. NBA legend Shaquille O'Neal, who has created Soda Shaq with AriZona beverages, joined Mrs. Obama for a Let's Move! event last Friday in DC, which caused an outcry from public health watchdog Center for Science in the Public Interest. Pop diva Beyoncé Carter-Knowles' support for the campaign has also been questioned, thanks to her $50 million deal as the global spokesman for PepsiCo. Beyoncé' was one of Mrs. Obama's first major celebrity supporters, creating the "Move Your Body" song and video for the campaign.
East Wing spokesmen have repeatedly declined to comment on the possibly mixed message sent by welcoming such celebrity endorsers into the Let's Move! fold.
CDC's recommendations for boosting water intake warns against drinking soda and other sugar-sweetened beverages. The recommended fluid intake for women is 91 ounces daily, and for men, 125 ounces daily, with more needed during strenuous physical activity, especially in hot weather.
"This new effort will remind people that more water helps you have more energy and stamina so you can do more, longer and with better focus."
Watertown is "located about halfway between Milwaukee and Madison, nestled on the banks of the Rock River, surrounded by beautiful farms and farmland," according to the city's website.
Mrs. Obama's visit to Wisconsin will be a day trip, according to an East Wing spokesman.
*Photo compilation from JustJared.com