Tuesday, February 26, 2013

First Lady Announces New Let's Move! Project With Media Companies: "The MyPlate Recipe Partnership"

Condé Nast, Hearst Magazines, Meredith, Food Network, Time, Inc. and Pinterest partner with government to promote Dietary Guidelines for Americans on 18 cooking websites...
Home chefs will have an easier time identifying nutritious recipes as they wade through the Internet's overwhelming offerings of calorie-bombs, because the federal government's dietary recommendations will now be featured on some of America's most popular cooking sites, First Lady Michelle Obama announced on Tuesday.  Five of America’s largest media companies will be flagging recipes on 18 sites that meet some or most of the Department of Agriculture's MyPlate guidelines, in an effort to help parents create healthier meals at home.  And Pinterest.com has created a new page collecting more than 1,000 of the recipes (a screengrab, above).

"As a mom, I know how challenging it can be to think of new meal ideas that your kids will like and that will be good for them," Mrs. Obama said. "This partnership takes the guess work out of finding healthier recipes and gives parents the information and the tools they need to make healthy choices for their families every day."

A collaboration with Partnership for a Healthier America, the foundation that supports the Let's Move! campaign, the "My Plate Recipe Partnership" is the first in a series of new projects Mrs. Obama will announce this week as she celebrates the Let's Move! anniversary with a three-state tour, where she'll be joined by celebrities and sports heroes.  She unveiled the recipe project during an interview that aired on Good Morning America.

Condé Nast, Hearst Magazines, Meredith, Food Network and Time, Inc. will be "labeling, compiling and promoting these recipes" across their most popular cooking websites, the White House said, including Food Network, Good Housekeeping, Parents, Everyday with Rachael Ray and Family CircleThe Pinterest page is designed to be "a one-stop-shop where parents, beginner home cooks and even the most experienced chefs can find and share healthier recipes," the White House said.

"More and more chefs, more and more food companies are understanding that they have to find ways to help families do this in a way that's gonna taste good, that kids are gonna like it," Mrs. Obama said. 

USDA's MyPlate program is a visual icon that Mrs. Obama unveiled in June of 2011 to support the Let's Move! campaign, designed to make it easier for Americans to eat according to the 2010 Dietary Guidelines for Americans.  These suggest limiting calories, consuming a variety of protein-rich foods, filling half the plate at each meal with fruits and vegetables, making sure half of all grains consumed are whole grains, using healthy oils such as canola and olive, and drinking fat-free or low-fat milk or water. 

The recipes collected on Pinterest are divided into categories based on foods, such as beef, pork, chicken, and fish, and breakfast, lunch and dinner.  There are also specialty categories such as "Soups & Stews," "Prep Now, Eat Later," "Vegetarian Dinners," Pork Entrees," "No-Cook Dinners," "In Season," "Kid-Friendly Entrees,""Make and Take," "MyPlate: Healthier Desserts," and "Slow Cooker Meals."

The White House said the websites that have partnered with Let's Move! for the recipe project "collectively garnered 150 million views in January alone."  The White House has released some MyPlate-specific recipes created by the White House chefs, but does not include calorie counts or nutrition information when issuing recipes (check the sidebar for all recipes).  The White House also has its own Pinterest page.

Mrs. Obama travels to Clinton, Mississippi on Wednesday to kick off her celebration for the Let's Move! anniversary.  She'll be joined by celebrity chef Rachael Ray at an elementary school as she hosts a culinary competition between school chefs.  Visit LetsMove.gov for more information on her campaign, and ChooseMyPlate.gov for more information about MyPlate.

The White House list of recipe partners:

1. Allrecipes.com

2. Better Homes & Gardens

3. CookingLight.com

4. CountryLiving.com

5. Delish.com

6. Diabeticliving.com

7. EatingWell.com

8. Epicurious.com

9. Everyday with Rachael Ray

10. FamilyCircle.com

11. FoodNetwork.com

12. GoodHousekeeping.com

13. MyRecipes.com

14. Parents.com

15. RealSimple.com

16. Redbook.com

17. Recipe.com

18. Woman’sDay.com

CLICK HERE for all posts about the third anniversary of Let's Move!.  CLICK HERE for all Let's Move! posts.

*Photo of the First Lady by Chuck/Kennedy/White House