Monday, January 14, 2013

Going To The Inauguration? Or Watching From Home? There's An Official App For That...

Free app from Presidential Inaugural Committee now available for iPhone, iPad, & Android devices; syncs with Facebook, Twitter, email and text...
The Presidential Inaugural Committee (PIC) on Monday announced its first-ever Inaugural smartphone app, designed to provide key information about the official events.  Features designed for President Obama's big day include the full schedule and maps with essential information such as event access points, portable toilet locations, and viewing screen locations.  Up-to-date news, official photography and video content, and PIC blog content highlighting unique stories and aspects of the Inauguration will also be accessible, the Committee said.

*Update, Warning:  Politico reports that the app mines personal data that will be shared with Dem fundraisers, among others*

The free app is available for iPhone, iPad, and Android devices and syncs with Facebook, Twitter, email and text for "quick and easy sharing across platforms." CLICK HERE to download the app. Message and data rates may apply, the Committee warned.

"This inauguration is a celebration of the American people," said Steve Kerrigan, President and CEO of the PIC. "That's why we've designed our app to make sure folks across this country don't miss a moment of history. Whether you're in Washington DC or any other part of the nation, there are plenty of ways to be involved in the inauguration through this app."

Also on Monday, the Joint Congressional Committee on Inaugural Ceremonies announced its mobile-optimized web site, which is designed to assist individuals attending the swearing-in ceremony. Users can download the icon by visiting from their smartphone.

President Obama's first Inaugural in 2009 was a mess as far as cell phone service was concerned, with those in Washington finding it virtually impossible to make calls, text, or Tweet.  Mobile cell phone towers and boosters from a variety of companies have been placed around the National Mall and in nearby hotels to improve service for this year's festivities.

App users will be able avoid service disruptions for the map feature because data connections are operating offline, PIC said.

“This is the first official smartphone app built for a presidential inauguration,” said Nate Lubin, Digital Director at the PIC. “We wanted to build a tool that will enable us to reach new people in new ways. This app does just that.”

The app also encourages users to participate in Saturday's National Day of Service, offering the ability to look up events around the country.  "Users may filter the type of event they are interested in, whether it’s focused on education, health, community resilience, economic development, veterans and military families, faith, or the environment. Once users find the right event for them, they can RSVP and see how many others in their community plan to attend the event," the Committee said.


*The menu and recipes for the President's Inaugural Luncheon ARE HERE.

*Photo courtesy of the PIC