Customers want to eat like President Obama: Visit to local hoagie shop causes a healthy spike in sales...
President Obama has created his own stimulus package, the Barack Boost, for DC artisan sandwich shop Taylor Gourmet. Following his visit on May 16th, sales of the shop's hand-crafted Philadelphia-style hoagies have jumped significantly at each of the eatery's outlets, spokesman Doug Rashid told Obama Foodorama: "We've seen so many new customers." (Above: The President pays co-owners Casey Patten and David Mazza for his hoagie)
There's been a 25% increase in sales at the 14th Street location where the President ordered six sandwiches, paying $62.79 for an order that included a 12-inch Spruce Street for himself, a delish combo of roast turkey, prosciutto, roasted red peppers and sharp provolone on house-made bread. The other Taylor Gourmets locations have seen a 15% increase in sales, Rashid said.
"Most folks will walk straight to the register without even looking at the menu and simply say 'I'll have what the President ordered,'" Rashid said.
Before the President's fifteen-minute visit, the 14th Street shop was dishing out an average of 21 Spruce Street hoagies per day at each of its four locations, Rashid said; since May 16, that number has jumped to 53 daily.
The President held a quick roundtable during his visit, chatting with Taylor co-owners Casey Patten and David Mazza about what Congress can do to help small businesses. Forget waiting for Congress: All the President needs to do is eat his way across America to re-invigorate the economy. Taylor Gourmet, however, has resisted the urge to re-name the Spruce Street as "The Obama."
In addition to the expected Barack Boost in sales, the President also caused a spike in Taylor Gourmet's social media profile after he took home six of the Philly-style creations for a private White House luncheon with Congressional leadership. The company's Facebook action went from an average of 36 views a day to about 2,205 a day, Rashid said.
The sandwiches went down far easier than discussions of the debt ceiling: The President's lunch was memorialized with an above-the-banner headline on Drudge Report that read "Boehner Demands Spending Cuts Obama Offers Hoagies." In addition to Drudge, there were about 1,678 reports published about President Obama's visit. Taylor Gourmet asked graphics firm JESS3 to create an infographic showing the boost in sales and online communications.
Info: The Taylor Gourmet the President visited is located at 1908 14th St. NW, Washington, DC, 20009. Phone: 202-588-7117. The website is here.