Wednesday, May 23, 2012

First Lady Michelle Obama Schedules TV Blitz For Launch Of New Book 'American Grown'

Mrs. Obama's author proceeds will be donated to the National Park Foundation, White House announces...
Adding to her string of recent TV appearances, First Lady Michelle Obama will travel to New York City next week for four network interviews to discuss her forthcoming book, American Grown: The Story of the White House Kitchen Garden and Gardens Across America. (Above: The book jacket)

On Tuesday, May 29, the release date for the book, Mrs. Obama will appear on ABC's Good Morning America and The View, and then on Comedy Central's The Daily Show with Jon Stewart, the East Wing announced today. On Wednesday, May 30, Mrs. Obama will appear on ABC's LIVE! with Kelly, with the interview scheduled to air on a later date. Mrs. Obama has previously appeared on all of these shows. Update: Mrs. Obama will also appear on the Rachael Ray Show on Thursday, May 31.

Her first outing as an author, the book includes recipes and gardening tips. It will retail in the US market for $30 as a hardcover, and Kindle and audio editions will be available too. Mrs. Obama accepted no advance for the project, and will donate her author proceeds to the National Park Foundation, the East Wing said.

"All author proceeds will go to the National Park Foundation, the official charity of America’s national parks," said the First Lady's Office. "Funds will be used for programs that promote gardening and healthy eating and give young people the opportunity to experience the outdoors and lead more active lives, as well as for the continued care of the White House Kitchen Garden."

The White House says the Kitchen Garden, now 1,500-square feet, cost less than $200 to start in 2009. But it requires daily meticulous care, thanks to its location on the South Lawn. It is visible to the thousands of visitors who line up to view the White House each week from beyond the fenceline. Visitors get an up-close look during the annual Fall and Spring Garden Tours.

Random House, parent of Crown Publishing, will also donate a portion of its profits to the National Park Foundation, according to the First Lady's Office.

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The book offers a look at the first vegetable garden at the White House since Eleanor Roosevelt’s Victory Garden and shares inspiring stories of Americans from across the country who are actively engaged in community, school, and urban gardens," the First Lady's Office said.

Last Thursday, the website for Mrs. Obama's childhood obesity campaign, LetsMove.gov, unveiled a comprehensive new Gardening Guide for families, schools and communities. The First Lady's book now has a Facebook page (and a faux Twitter account and website, too).

In recent months, the First Lady has appeared on Late Night with Jimmy Fallon, The Tonight Show with Jay Leno, The Biggest Loser, Ellen, and iCarly, among other shows, to promote her Let's Move! and Joining Forces campaigns.

Crown has just released this promo video for the book:


The 256-page hardcover edition of American Grown is currently available for pre-order on Amazon.com at the bargain price of $19.20.

CLICK HERE
for links to all posts about the Kitchen Garden. CLICK HERE for links to all posts about American Grown. CLICK HERE for all Let's Move! posts.

*Book jacket photo and video courtesy of Crown Publishing.