Named to Fast Company's list of 100 Most Creative People in Business, the Senior Policy Advisor discusses the important role of the private sector in combating childhood obesity...
First Lady Michelle Obama's Senior Policy Advisor for Healthy Food Initiatives Sam Kass was just named as #11 on the 2011 list of the 100 Most Creative People in Business by Fast Company magazine, thanks to his work with the private sector for the Let's Move! campaign, in particular the White House-Walmart partnership. Kass spoke about his efforts on CNBC's Wall Street Journal Report. Rick Tetzeli, executive editor of Fast Company, also appeared in the segment.
Kass has been more of a media darling than usual lately; he appeared live on the Today show and on Good Morning America on Friday, demonstrating healthy recipes in conjunction with the launch of MyPlate, and he has more interviews upcoming.
*Photo of Kass by Michael Lewis; it accompanied his Fast Company profile