Monday, June 13, 2011

New Orleans Today: Sam Kass Explains "MyPlate"

USDA starts 2-year campaign to boost use of 2010 Dietary Guidelines & new icon...
While his boss is in Los Angles today, Senior Policy Advisor for Healthy Food Initiatives Sam Kass will be in New Orleans, campaigning for USDA's new MyPlate food icon, unveiled by First Lady Obama on June 2nd. Kass will speak at a symposium at the Institute of Food Technologists Annual Meeting and Food Expo at the New Orleans Memorial Convention Center, and he'll be discussing the icon and the 2010 Dietary Guidelines for Americans in the context of the Let's Move! campaign.

Robert Post, PhD, Deputy Director of the USDA's Center for Nutrition Policy and Promotion (CNPP), will also speak with Kass. The symposium is titled "Changing the Food Environment: What Are We Doing to Implement the 2010 Dietary Guidelines?" and will be in Room 273 of the Convention Center at 11:00 AM CT.

Kass and Post's appearance is part of a newly launched two-year USDA messaging campaign for the public and private sector, designed to amplify the themes and nutrition messages outlined in the Dietary Guidelines. Post was among the federal officials who developed the Guidelines. Download the 2010 Dietary Guidelines for Americans [PDF]. Check out for more on the icon. (The new icon, above)

Kass recently demonstrated new White House recipes for use with the MyPlate icon, during live appearances on Good Morning America and on the Today show. More White House recipes are on the sidebar of this archive.

The Institute of Food Technologists is a nonprofit scientific society, which notes that its membership is comprised of "professionals engaged in food science, food technology, and related professions in industry, academia, and government. We champion the use of sound science across the food value chain through the exchange of knowledge, by providing education, and by furthering the advancement of the profession."

*Photo by EGK/