Monday, March 28, 2011

Unveiled: 2011 White House Easter Egg Roll Logo And Souvenir Egg Design

A jumping bunny, and eco-friendly wooden Easter Eggs...
UPDATE, April 16: Poster design contest winners announced
The White House today released the design for the souvenir wooden Easter Eggs that will be given to all kids attending the 2011 White House Easter Egg Roll, which President Obama and First Lady Michelle Obama will host on Monday, April 25. With the theme Get Up and Go!, the annual event will highlight Mrs. Obama's Let's Move! campaign, and the jumping bunny logo, also released today, reflects that. (Above: The souvenir eggs, in all their pastel glory)

The pastel-colored souvenir Easter Eggs will be in the gift bags that are given to the thousands of lucky kids who attend the Roll, the biggest public event on the annual White House social calendar. The Eggs feature the bunny logo and a stamp of the President and First Lady's signatures, and are also available for purchase from the National Park Foundation. They're eco friendly, as they have been for the previous two years, crafted in the US from Forest Stewardship Council-certified hardwood. The packaging has also been designed to minimize waste and environmental impact. Individual Eggs are $7.50, and a pack with all four colors is $26.50.

The First Lady is currently running a design contest for the 2011 Easter Egg Roll poster, which is also included in the kids' gift bags. Students from Virginia, Maryland and DC are invited to submit entries.

The White House Easter Egg Roll is a tradition that dates back to 1878, and Mrs. Obama has put her own stamp on it. There will be healthy cooking demonstrations at outdoor stations, as there were for each of the two previous Rolls the President and First Lady hosted. There will also be live music, sports courts, storytelling and, of course, the traditional Easter egg rolling, which is done with wooden spoons and dyed hardboiled eggs.

*Photo by Chuck Kennedy/White House