With videos from the launch...
"It’s time for a moment of truth for our country," First Lady Michelle Obama said when she launched the Let's Move! campaign on February 9, 2010, during an event at the White House that was jam-packed with lawmakers, Cabinet Secretaries, and thrilled child health advocates from around the nation. Today, Mrs. Obama kicks off a two-day blitz of activities to mark the anniversary of her campaign.
At 12:30, the First Lady will hold a round table with her print pool reporters, and then participate in a series of conference calls with members of the now-huge Let’s Move! community. (Above: President Obama listens as the First Lady speaks about the importance of the Healthy, Hunger-Free Kids act, the legislative centerpiece of the campaign, signed into law on Dec. 13, 2010)
"Mrs. Obama will discuss what has been accomplished, share best practices, and discuss the campaign’s next phase with national and community leaders," The East Wing noted about the First Lady's calls.
ObFo was at the White House launch of Let's Move!, and here's a personal essay about the event, written when the campaign hit the six-month milestone. In this post, America's foremost nutrition expert, two historians, and members of Mrs. Obama's team weigh in on the campaign at the one-year mark. (At left: Mrs. Obama launching the campaign)
The First Lady's call schedule:
2:30 PM: Let’s Move! Medical Community Call with Surgeon General Dr. Regina Benjamin. Mrs. Obama joined Dr. Benjamin last January when she released The Surgeon General's Vision for a Fit and Healthy Nation. The full report is available here [PDF].
2:45 PM: Let’s Move! Healthy Schools Call with Agriculture Secretary Tom Vilsack. USDA oversees the HealthierUS School Challenge, which awards certificates of distinction to schools that meet the highest standards for creating and maintaining healthy school environments by promoting good nutrition and physical activity. In September, Mrs. Obama announced a goal of doubling the number of schools in the Challenge over the next year, and adding 1,000 schools per year for two years after that.
3:15 PM: Let’s Move! to Improve Physical Activity for Kids Call with U.S. Department of Interior Secretary Ken Salazar and New Orleans Saints quarterback Drew Brees, who is co-chair of the President’s Council on Fitness, Sports, and Nutrition. Brees has made PSAs for Let's Move! (see below). Salazar, as overseer of federal conservation lands, is involved with Let's Move Outside, which encourages the use of public space for fitness activities.
3:30 PM: Let’s Move! Cities and Towns Call with Mayor Dayne Walling of Flint, Michigan, and Mayor Julián Castro of San Antonio, Texas. Mrs. Obama launched Let's Move Cities and Towns in June.
Tomorrow, Mrs. Obama travels to New York for an appearance on the Today show and on Live with Regis and Kelly. In the afternoon, she'll visit a school in Atlanta, Georgia and give a major speech at North Point Community Church in Alpharetta, Georgia, one of the largest congregations in North America. Mrs. Obama launched Let's Move Faith & Communities, a campaign sub initiative for faith-based groups, last November.
On February 9, 2010, President Obama spoke about the new campaign, which seeks to return America to a childhood obesity rate of 5% by 2030, down from the current level of about 31 percent of children who are identified as overweight, with a little more than 17 percent of these identified as obese. The President's remarks came as he signed an executive order creating the White House Task Force on Childhood Obesity, which later issued a Report that has 70 specific recommendations as the action plan for the campaign. It reflects input the Task Force received from 12 federal agencies, as well as 2,500 submissions from parents, teachers, doctors, nurses and others. Download the Full Report PDF [3.3MB].
"This has enormous promise," President Obama said of the campaign. "I just want to say how proud I am of the First Lady for her work."
A video of the signing in the Oval Office:
The First Lady introduces the campaign:
One of Brees' PSAs for Let's Move!:
Other Let's Move initiatives launched this year: In November, Mrs. Obama formally launched Let's Move Salad Bars to Schools, a $15 million campaign to place 6,000 salad bars in schools that participate in the National School Lunch program. In June, she launched Chefs Move To Schools, which pairs professional chefs with their local public schools. Let's Cook, which features Senior Policy Adviser for Healthy Food Initiatives Sam Kass cooking with guest chefs in the White House, has had to videos created, but seems to have petered out. Over the summer, Mrs. Obama encouraged kids join Let's Read Let's Move, a fitness and literacy initiative.