Friday, February 04, 2011

Major Events Planned As First Lady Michelle Obama Marks Anniversary Of Let's Move!

Next week's schedule: First Lady will give anniversary speech in Georgia, unveil national PSA campaign, host conference calls and appear on live television from New York for one year anniversary of the campaign...
First Lady Michelle Obama launched the Let's Move! campaign on February 9, 2010, during a heady event in the State Dining Room attended by Cabinet Secretaries, lawmakers, nutrition and health advocates and policy makers from across the nation. Next week, on Tuesday the 8th and Wednesday the 9th of Febraury, Mrs. Obama will mark the anniversary of her ambitious campaign with a major speech, conference calls and live TV appearances, held variously in Washington, DC; New York; and in Atlanta, Georgia, where she'll visit a local school and one of the largest churches in North America. (Above: Mrs. Obama visited Slidell, Louisiana in September, to launch Phase II of the campaign)

Since last year's start of the campaign, Mrs. Obama has criss-crossed the nation to launch sub-initiatives and create a massive grassroots coalition; check the sidebar for links to posts about her major events. For the anniversary, the First Lady's remarks will be highly personal, according to the East Wing, as Mrs. Obama speaks about her own experience with the campaign and childhood obesity. (Above: Mrs. Obama speaking at the 2010 launch of Let's Move!)

"Mrs. Obama will share how this issue has affected her as a parent, highlight the momentum Let’s Move! has gained, and look ahead to what more needs to be done to reduce childhood obesity in a generation," said a spokesman for the East Wing.

A huge new PSA campaign for Let's Move! will also be unveiled next week. Created by the Ad Council, the campaign will reach 33,000 media outlets, and is targeted to specific audiences, including children and non-white populations. On Wednesday, Mrs. Obama will appear live on the Today show and Live with Regis & Kelly. In between, the First Lady's conference calls will be with members of the medical community, school administrators and healthy school advocates, physical activity advocates, Mayors, and community leaders.

The Let's Move! anniversary schedule:

Tuesday, February 8
Mrs. Obama will kick off the anniversary with a series of calls speaking directly to the Let’s Move! community. The size of the coalition that has been created in the last year is huge, and Mrs. Obama will discuss what has been accomplished, share best practices, and discuss the campaign’s next phase with national and community leaders. The First Lady will join the following calls:

2:30 PM: Let’s Move! Medical Community Call with Surgeon General Dr. Regina Benjamin

2:45 PM:
Let’s Move! Healthy Schools Call with U.S. Department of Agriculture Secretary Tom Vilsack

3:15 PM:
Let’s Move! to Improve Physical Activity for Kids Call with U.S. Department of Interior Secretary Ken Salazar and Drew Brees, President’s Council on Sports, Fitness and Nutrition

3:30 PM:
Let’s Move! Cities and Towns Call with Mayors from San Antonio and Flint, Michigan

Wednesday, February 9
The First Lady will travel to New York, for two live television appearances, before heading to Georgia in the afternoon.

7:30 AM:
First Lady will appear on the Today Show

9:00 AM: First Lady will appear on Live with Regis & Kelly

1:00 PM: The First Lady will focus on the campaign’s efforts to meet the needs of parents, during a visit to Burgess Peterson Academy, in Atlanta, Georgia. Mrs. Obama's visit will highlight how the school is working with children to promote healthy eating, bringing the principles of Let’s Move! to life through gardening and healthy lunch and snack programs.

2:30 PM: The First Lady will host a conference call with online media to discuss her message to parents and the new Let’s Move! PSAs.

4:00 PM: Mrs. Obama will visit North Point Community Church in Alpharetta, Georgia, where she'll "share personal reflections" about how she came to the issue of childhood obesity during her speech, according to the East Wing. The First Lady will focus on the impact parents and other supporters have had on fundamentally shifting the conversation on childhood obesity this year. The event is co-sponsored by Ray of Hope Christian Church.

The First lady will "discuss the issues parents deal with, and what has been achieved together," the East Wing said, adding that the First Lady will "highlight accomplishments that will help provide parents with the resources they need to not only survive but thrive, and underscore the work that still needs to be done to reach young people at key touch points in their lives."

North Point, one of the largest churches in America, is a non-denominational evangelical congregation known for nurturing strong families and ministers to more than 20,000 people each week. Ray of Hope Christian Church, one of the leading African American churches in Atlanta. The audience will be comprised of members of both congregations, local faith and community leaders, and supporters of the Let’s Move! campaign. (Above: Mrs. Obama in the Kitchen Garden in June, surrounded by kid helpers and visiting chefs)

*Photos by EGK/; top photo by AP